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RESUME

Professional â€‹

info​​
 

UX & Digital Service Design.  Transmedia Branding & Strategic Storytelling.

 

Solution oriented Product Designer and Media Strategist with 6 year experience in Creative Industries, on Project Management & Art Direction. Strong skills in Human-Centered & Strategic Design, Qualitative Research, Collective Creativity, UX/CX Design & Digital Service Design.

 

Relevant background on Digital Media, Web & Native App Design, Content Strategy and Branding. Knowledge in Design Strategies and Design Thinking (Digital, Visual, UX/ID, Interior, Product). I have great social skills, leadership and teamwork capabilities. Quick learning, adaptable to change, compromised and pressure handling.

 

I am passionate about technology, futurism, design and entrepreneurship. Self-driven and independent. Concept Development and Lean Startups. Fluent in both written and spoken English and Spanish; and intermediate Dutch level. Good communication and problem solving capabilities.

Competences

Concept development

Researcher

Innovator

New business developer

Producer

Content strategist

User experience designer

Interface / Interaction designer

Project manager

Consumer insight manager

Self and team manager

Entrepreneur Spirit

Design thinking

Art direction

 

Skills

Work​

experience​
 

2015

Founder, Little Demon V.O.F

Amsterdam

Strategic & Experience Design, UX & Transmedia

 

2015

Digital Guru & UX Designer, Remarkble.com

Amsterdam

Accomplishments

  • Successful crowdfunding campaign on Kickstarter

  • E-commerce platform implementation

  • App conceptualization and design

  • Live website and successful launching

  • Community growth

  • UX optimization for magazine website

 

2014

UX / Web Designer, Tom Kabinet B.V

Amsterdam

Accomplishments

  • Platform launching

  • Reading mobile app strategy and design

  • UX optimization

  • Startup accelerator program accomplished

  • Investors on board through website

 

2011 - 2013

Co-Founder / Creative Director, O Cuadrado

Bogotá, Colombia.

Accomplishments

  • Stand at Circulo de la Moda de Bogotá 2011, together with independent design fair Las Puertas del Cielo. Recognition on national TV.

  • Participation at Design Fair Las Puertas del Cielo 2011 & 2012. Recognition on national newspapers.

  • Concept developments for Baum Club.

  • Concept development for multiple restaurants, bars and venues.

  • Multiple publications in local newspapers, magazines, blogs and TV.  

 

2010 - 2011

Head of Design, Atomic Media

Bogotá, Colombia.

Accomplishments

  • Promotion to Head of Design.

  • Freedom to develop special projects involving interaction and digital  technology.

  • Implementation of In-House campaigns (printed and digital) for Atomic Media.

  • Re-conceptualization of brand identity for Atomic.

  • Implementation of real-alike campaign concept for PUBLICAR S.A. Campaign Las Lineas de Guasca.

 

 

2010

Freelance Designer. Medison Econet.

 

As freelance designer at Medison Econet I developed graphic material for brochures promoting their main and newest medical equipment. Medison Econet is Bogota based Korean company that comercialices medical equipment all around Colombia.

 

 

CSS

HTML

Branded entertainment

Photography

3D Modeling

Adobe Suit (PS, IL, FW, ID, DW)

Social Media

Keynote

Photography

iMovie

Sketching

Rendering

Prototyping

 

Languages

Spanish. Native level

English. Proficiency level

Dutch. Intermediate level

Italian. Basic level

 

 

Education

MMI. Master in Media Innovation - NHTV University of Applied Science - Breda, The Netherlands

​2012 - 2013

 

The guiding principle of this programme is that successful media innovations are often not brand new, but rather, they build on existing, recognisable elements. These elements, or codes, are the building blocks that can be found in any media product. This master sheds light on these building blocks from different theoretical perspectives. Once understood this, the codes behind a media product, masters can make new connections. This is how they arrive at new concepts that are innovative and future-oriented.

 

The programme has a unique, multidisciplinary approach. It not only trains students to acquire analytical skills, teaches to look beyond the surface of digital media and distinguish crucial digital processes, but it also teaches to transform analytical insights into the building blocks by means of which students can design tomorrow’s media products. 

 

BA, Industrial Design - Universidad de Los Andes - Bogota, Colombia

​2002 - 2009

 

Industrial Design Bachelor at Universidad de Los Andes is a programme focused on developing abilities and capabilities to both design products and services as well as managing projects as a whole. With business management as a minor, this programme helped to develop an entreprenurial spirit and out of the box thinking, with the conviction that new companies can provide new ideas and solutions to nowadays society.

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